One of the biggest questions that law firms are asking is whether or not SEO is still all that relevant in 2016. Fortunately, for firms that have invested in SEO long ago, the answer is a resounding yes. If you haven’t already done so, the year 2016 is a good time for you to start investing in SEO because we predict it’s going to be relevant for a long time to come!
Expect An Increase In Social Media Indexing
This year, we can expect more social media pages to be indexed by Google than ever before. Not only is participating in social media perfect for your law firm, but it will certainly boost your outlook on SEO practices. Regarding SEO strategies, having at least a Twitter and a Facebook page is a good start.
Videos Are Still Relevant
Though there has been some confusion about the relevancy of videos in SEO, information released through market research has shown that over 60% of organic searches on Google are still performed for videos. That means if you aren’t partaking in creating video content for your business, you’re missing one of the more essential points of SEO.
Mobile-Friendly Is Now A Must
Meanwhile, in past years, creating mobile-friendly content was optional, it no longer is. SEO practices now require all business owners to keep mobile users in mind when they’re creating their content. In fact, why shouldn’t you? Most people are busy and on-the-go, but that doesn’t mean they wouldn’t be interested in seeing and hearing what your firm has to say.
As you can see, there’s still good reason to think that SEO is relevant in 2016. The direction things are headed online, we can safely assume that SEO standards and practices may change, but SEO itself will remain relevant for years to come.